Tesla’s brief experiment with Raj Jegannathan as head of North American sales has come to an abrupt end, about 6 1/2 months after Reuters spotted him in the role last year.
Jegannathan celebrated his planned departure in a recent LinkedIn post, calling it a journey of “continuous evolution,” before quietly exiting the position. His background was strictly engineering, infosec, and AI rather than traditional auto sales experience, which might explain why he didn’t hit the sales floor running.
See the Linkedin post here.
The timing doesn’t inspire a lot of confidence in Tesla’s 2026 sales performance.
Industry data shows Tesla’s U.S. deliveries slid in 2025, down roughly 7% from 2024. North of the border, the collapse was altogether more dramatic, with Canadian Tesla sales dropping more than 60% year over year as rebates were frozen to give the Canadian government time to investigate Tesla’s claimed sales numbers.
Oh right, and Tesla’s CEO very publicly backed the US President as he repeatedly threatened to invade the neighboring market.
What’s the opposite of a brand halo effect? Asking for a friend.
Anyway, wishing Raj the best of luck in his future endeavors, which if his prior experience is any indicator, will having nothing to do with automotive sales.
